Joshua Joles is quickly becoming my new model obsession. Every time I see him in a new editorial or ad campaign I perk up and take notice. This week I noticed that Joshua was featured in the Bodyaware’s latest promotional efforts. The desert-themed shoot was photographed by Michael Franco. You can follow Bodyaware on Twitter @body_aware or visit its website for more information on its current collection.

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Joshua Joles | Bodyaware 2012

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