There’s a hot new underwear maker on the scene: Lick Underwear. Created by Ben Sawyer Lick sets out to, “Provide underwear which gives room for male extremities to breathe and sit comfortably. Lick’s ergonomically designed  just to create comfort for all men regardless of their lifestyles!” You can check out more from Lick by visiting its website, join its Facebook page, or follow on Twitter @lick_style. The promotional photos were taken by Paul Reiffer and features model Nathan Nowak (@essexmodel).

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Lick Underwear

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